Define Your Brandīranding is about consistency and repetition, and email is the perfect platform for both. Email can also be used to ask for reviews – another strong selling tool. All your contacts need to do is forward your email. For example, you could send a targeted series of bathroom remodel emails to your customers who recently had their kitchen remodeled.Īnother way email can boost sales is through customer referrals, and email is a great way for your existing contacts to share your brand with friends and family. You’ve already established trust with the people on your contact list, and regular emails on relevant topics could spur them to take on another project. For e-newsletter best practices, download the tip sheet offered below.Įmail can increase your number of repeat customers by keeping your brand top-of-mind. It’s a great place to provide how-to information or a special offer. The content for your e-newsletter should always be relevant and valuable. They also offer templates for branded promotions and newsletters. Applications like MailChimp, Constant Contact, or Campaign Monitor can help maintain your lists, segment them, and provide valuable insight into which emails your customers and potential customers are reading. Repeat customers and customer referrals are two of the best avenues for increasing business, and email marketing can help you attract both.Īt StructureM, we encourage our clients to send out regular email newsletters. Your potential customers will receive emails that are different from emails you send to past customers, and others might fall into a different category for a special offer or promotion. To do that, you’ll want to segment your list. Obviously your existing customers will be receiving custom emails that reference their specific project, but for all others, you can send out emails to them as a group. For example, when you send out a final receipt at the end of the project, it’s automatically followed by a thank you email the next day, then followed by a request for a review within the same week. Consider your most frequent emails and what triggers those responses, then establish protocols to ensure each email you receive is responded to promptly and professionally. It's even more effective if you schedule or automate your email correspondence. Increase ProductivityĪre you and your staff using email templates? If you find yourself sending the same or similar emails frequently, you should archive your best version of those emails for repeated use and customize the details for each message. Keep fluff and small talk to a minimum, and make your emails easy to scan for your busiest contacts. To maintain their trust, you’ll want to provide them with relevant, valuable information. Keep in mind that your existing customers and leads provided their emails to you, so they expect to hear from you on that channel. To learn how to build and maintain your email list, download the tip sheet below. Bringing your staff into the email chain helps them stay organized and gives them the opportunity to provide the best possible customer service. Frequent emails keep customers engaged and can boost their loyalty with your company even after the job is done. It can also be used to pitch special offers, solicit reviews and referrals, and promote repeat business. It can be used for job updates, meeting confirmations, receipts, thank yous and follow-up correspondence after the job is done. Improve Customer ServiceĮmail is the best way to keep your customers in the loop. To optimize email, here are a few ideas you can put into practice right away. In fact, for many busy homeowners, email is their preferred method of communication. If you’re not collecting emails from all your customers and potential customers, make a commitment to start today. What’s your most powerful business asset? The answer might surprise you!Īt StructureM, we believe the number one communication tool in your business toolbox is email, and if you’re not using email to connect with your customers, you could be losing out on leads, repeat business, positive reviews, and referrals.
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